Take your time to read instructions before taking this test.

There are 40 questions which you are to answer in 15 minutes that gives you roughly 30 seconds per question.

If you can get at least 60%, you can be rest assured that you’ll ace BUS 204 exam

PS

In a normal exam you will be asked between 40 – 60 questions but I only arranged 40 questions

Note

  • Do not be in a hurry to answer the questions
  • Do not waste time on a question you don’t know
  • Move as fast as possible and starting with questions that don’t have calculation first to save time
  • Always crosscheck
  • Don’t be in a hurry to submit, you are not in a competition
  • Don’t be scared. Getting an A is easy
  • Don’t be over confident, you can end up a D, E or F. Calm your blood, no be only you sabi book
  • Please do well to use our comment box incase there’s a message you want to pass to us

70 – 100 A

60 – 69 B

50 – 59 C

45 – 49 D

40 – 44 E

0 – 39 F

I wish you success

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BUS 204

1 / 40

1. A product bought after comparing options based on price and quality

2 / 40

2. Regulation ensuring marketers protect consumer data

3 / 40

3. Ethical marketing principle promoting truth in advertising

4 / 40

4. The function that includes product planning and development

5 / 40

5. A set of activities that direct the flow of goods and services from producer to consumer

6 / 40

6. A seller using a wholesaler and retailer to reach the consumer

7 / 40

7. Communication channel used to create product awareness

8 / 40

8. High-quality product belief without customer input

9 / 40

9. A group of actual and potential buyers of a product

10 / 40

10. An act of obtaining a desired object by offering something in return

11 / 40

11. When buyers insist on a particular brand, the product is

12 / 40

12. Advertising and personal selling are tools of

13 / 40

13. Needs backed by purchasing power is ______

14 / 40

14. Purchasing power backing up a desire makes it

15 / 40

15. Desires for specific satisfiers of deeper needs

16 / 40

16. Key focus of societal marketing

17 / 40

17. Credit, market information, and risk-taking are part of

18 / 40

18. Personal characteristics like age and lifestyle influencing buying

19 / 40

19. Branding, packaging, and product features are decisions under

20 / 40

20. Evaluation of internal strengths and weaknesses alongside external threats

21 / 40

21. Online tools like SEO and email marketing

22 / 40

22. Customer's emotional connection to a brand

23 / 40

23. Consumer decision process step where options are compared

24 / 40

24. Element of the marketing mix concerned with location and accessibility

25 / 40

25. The P in the marketing mix that involves pricing decisions

26 / 40

26. Machines and buildings used in production are categorized as

27 / 40

27. Strategy focusing on a narrowly defined consumer group

28 / 40

28. Technique used to divide the market into smaller segments

29 / 40

29. Insurance and encyclopedias are examples of

30 / 40

30. The environment most controllable by a firm

31 / 40

31. SWOT analysis helps in identifying

32 / 40

32. The environment that includes inflation rate and taxation

33 / 40

33. Main driver of habitual buying behaviour

34 / 40

34. Segmenting based on age, income, and education

35 / 40

35. Public relations activity enhancing corporate image

36 / 40

36. A business philosophy focused on satisfying consumer needs profitably

37 / 40

37. Business selling directly to other businesses

38 / 40

38. Segmenting based on age, income, and education

39 / 40

39. Marketing activities aimed at creating value and building relationships

40 / 40

40. Marketing era focusing on identifying and satisfying customer needs

Your score is

The average score is 63%

0%

 

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