MAC 102 CBT Practice

1. Knowledge of a language is
not the same thing as the
______to use the language

2. A generic statement with
the specific facts following
is called? ______

3. _______ enables a writer to
quickly access specific
information on the internet
about a particular subject

4. In online journalism, the
use of all capital letters is
termed? _____

5. Media content should be
generic in nature and at the
same time

6. The best way to retain
sources is to? ______

7. Letters to the Editor is
________

8.

9.

10. The writing style of a public
Relations personnel is
emotional and

11. The practice of crowding as
much information as
possible in the first
paragraph is called? ____

12.

13. In media writing, the
responsibility for quality
rests more on the
?

14. Media writers have a duty
to inform the public but first
they need to? ______

15. The general effect a piece
of writing creates is known
as? _____

16. _____is one of the strategies
media writers use to source
information

17. In a suspended interest
story, the main information
is given in what part of the
story? _____

18.

19. ________refers to
something that can be
observed and verified by
checking reliable

20. What is used when a
presenter is to pause for
effect? ______

21. In-born qualities that makes
an individual unique is
known as_______

22. Due to its persuasive
nature editorials are similar
to
messages

23. The official stand of a
media organization
concerning a typical issue
is known as _____

24. The most commonly used
formulas test passage for
average is

25.

26. ______is an overused expression
or idea

27. writing is a part of media
writing that accommodates
redundancies

28.

29. The body of a media write
up is arranged in such a
way to achieve the
following except? _____

30.

31. Banality involves
in media writing?

32. In mass media writing, a
complete story is referred to
as? ______

33.

34.

35. Efficient reading involves
understanding how
language operates in_____

36. Institutional advertising is
sometimes called
advertising

37. When a story is balanced,
reader-centered and
positive it is said to be?
_____

38.

39. _____

40. What helps explain a word
that might be unfamiliar to
your audience?_____