MAC 102 CBT Practice

1. What helps explain a word
that might be unfamiliar to
your audience?_____

2. The most commonly used
formulas test passage for
average is

3.

4.

5. Readable writing can be
used in conflict resolution
and ______?

6. Media writers have a duty
to inform the public but first
they need to? ______

7. Inside an organization, the
PR writer must play the role
of a

8.

9. Developing a sense of
empathy will help you
bypass the trap of ______

10.

11. Media content should be
generic in nature and at the
same time

12. The general effect a piece
of writing creates is known
as? _____

13. The body of a media write
up is arranged in such a
way to achieve the
following except? _____

14. The best way to retain
sources is to? ______

15. Efficient reading involves
understanding how
language operates in_____

16. In-born qualities that makes
an individual unique is
known as_______

17. Banality involves
in media writing?

18. Institutional advertising is
sometimes called
advertising

19. Due to its persuasive
nature editorials are similar
to
messages

20. ______is an overused expression
or idea

21. _____

22. Letters to the Editor is
________

23.

24. The writing style of a public
Relations personnel is
emotional and

25.

26. In mass media writing, a
complete story is referred to
as? ______

27. The practice of crowding as
much information as
possible in the first
paragraph is called? ____

28.

29.

30. A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and_________

31.

32. In online journalism, the
use of all capital letters is
termed? _____

33. What is used when a
presenter is to pause for
effect? ______

34. When too many details
have been packed into the
lead it is known as____

35. Which of the following is
true about a PR writer?
_____

36. _______ enables a writer to
quickly access specific
information on the internet
about a particular subject

37. writing is a part of media
writing that accommodates
redundancies

38. _____is one of the strategies
media writers use to source
information

39.

40. Knowledge of a language is
not the same thing as the
______to use the language