FUOYE BUS 204 CBT Practice

1. High-quality product belief without customer input

2. Element of the marketing mix concerned with location and accessibility

3. A seller using a wholesaler and retailer to reach the consumer

4. A product bought after comparing options based on price and quality

5. Evaluation of internal strengths and weaknesses alongside external threats

6. Business selling directly to other businesses

7. Technique used to divide the market into smaller segments

8. Machines and buildings used in production are categorized as

9. The P in the marketing mix that involves pricing decisions

10. Segmenting based on age, income, and education

11. SWOT analysis helps in identifying

12. Key focus of societal marketing

13. The environment that includes inflation rate and taxation

14. Customer's emotional connection to a brand

15. Consumer decision process step where options are compared

16. Segmenting based on age, income, and education

17. An act of obtaining a desired object by offering something in return

18. A set of activities that direct the flow of goods and services from producer to consumer

19. Communication channel used to create product awareness

20. A business philosophy focused on satisfying consumer needs profitably

21. The function that includes product planning and development

22. Marketing era focusing on identifying and satisfying customer needs

23. Online tools like SEO and email marketing

24. Strategy focusing on a narrowly defined consumer group

25. Purchasing power backing up a desire makes it

26. Advertising and personal selling are tools of

27. Insurance and encyclopedias are examples of

28. Desires for specific satisfiers of deeper needs

29. Main driver of habitual buying behaviour

30. When buyers insist on a particular brand, the product is

31. The environment most controllable by a firm

32. Public relations activity enhancing corporate image

33. Personal characteristics like age and lifestyle influencing buying

34. Regulation ensuring marketers protect consumer data

35. A group of actual and potential buyers of a product

36. Credit, market information, and risk-taking are part of

37. Needs backed by purchasing power is ______

38. Ethical marketing principle promoting truth in advertising

39. Branding, packaging, and product features are decisions under

40. Marketing activities aimed at creating value and building relationships