Take your time to read instructions before taking this test.

There are 40 questions which you are to answer in 15 minutes that gives you roughly 30 seconds per question.

If you can get at least 60%, you can be rest assured that you’ll ace MAC 208 exam

In a normal exam you will be asked between 40 – 60 questions but I only arranged 40 questions

Note

Do not be in a hurry to answer the questions
Do not waste time on a question you don’t know
Move as fast as possible and starting with questions that don’t have calculation first to save time
Always crosscheck
Don’t be in a hurry to submit, you are not in a competition
Don’t be scared. Getting an A is easy
Don’t be over confident, you can end up a D, E or F. Calm your blood, no be only you sabi book
Please do well to use our comment box incase there’s a message you want to pass to us

70 – 100 A

60 – 69 B

50 – 59 C

45 – 49 D

40 – 44 E

0 – 39 F

I wish you success

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MAC 208

1 / 40

1. Colour in advertising helps to

A. Slow down message reception

B. Limit creativity

C. Reduce campaign costs

D. Attract and retain viewer attention

2 / 40

2. Zero-based budgeting involves

A. Basing on last year’s budget

B. Averaging prices

C. Making budget from scratch

D. Copying from competitors

3 / 40

3. Media buying refers to

A. Auditing news outlets

B. Getting product samples

C. Ordering printing paper

D. Purchasing advertising space/time

4 / 40

4. Audience research reveals details such as

A. Factory output

B. Shareholder returns

C. Consumer demographics and psychographics

D. Market price trends

5 / 40

5. Layout refers to the

A. Account balance

B. Budget spreadsheet

C. Billing system

D. Final combination of creative ideas for publishing

6 / 40

6. Media selection depends on

A. Factory location

B. Distance of broadcast station

C. Effective audience reach

D. Length of news segment

7 / 40

7. Concentrated scheduling means

A. Spreading ads all year

B. Concentrating entire ad in one period

C. Broadcasting only to employees

D. Canceling all online ads

8 / 40

8. Rule of thumb budgeting uses

A. AI-driven models

B. Last 10 years

C. Guesswork

D. Central bank forecasts

9 / 40

9. Macro-scheduling focuses on

A. Weather changes

B. Seasonal ad timing

C. SMS delivery

D. Daily airtime reports

10 / 40

10. Words used in an advertisement are known as

A. Copy

B. Frame

C. Media text

D. Layout

11 / 40

11. TV commercial elements include

A. Light, audience, space

B. Sight, sound, and motion

C. Editing, streaming, cables

D. Text, PDF, CSV

12 / 40

12. A designer in advertising is responsible for

A. Visual organization of elements

B. Setting product prices

C. Choosing payment schedules

D. Broadcasting content

13 / 40

13. Contact in media planning means

A. Export license

B. Connecting message to audience

C. Financial deals

D. Legal consent

14 / 40

14. The final stage of an ad campaign is

A. Placing

B. Legal review

C. Accounting

D. Training

15 / 40

15. A document that contains key advertising information is called

A. Prospect sheet

B. Media log

C. Strategy form

D. Brief

16 / 40

16. The first step in an advertising campaign is

A. Scheduling

B. Planning

C. Copywriting

D. Placing

17 / 40

17. Distribution in media planning considers

A. Competitor staff

B. Places product is sold and advertised

C. Product shelf life

D. Employee bonuses

18 / 40

18. Flighting involves

A. Legal compliance checks

B. Selling airtime to competitors

C. Ad spacing over years

D. Intense repetition during specific periods

19 / 40

19. A designer in advertising is responsible for

A. Visual organization of elements

B. Broadcasting content

C. Choosing payment schedules

D. Setting product prices

20 / 40

20. Product research seeks to understand

A. Every aspect of the company or product

B. Audience media preference

C. News coverage on advertising

D. Government policy on advertising

21 / 40

21. A storyboard in TV ads shows

A. Warehouse locations

B. Scene-by-scene visuals and spoken words

C. Client invoices

D. Employee tasks

22 / 40

22. Content in media planning refers to

A. Message of the brand

B. Staff contract

C. Visual resolution

D. Customer receipts

23 / 40

23. Trends method considers

A. Economic changes such as inflation

B. Staff mood

C. Library data

D. Traffic on highways

24 / 40

24. Scheduling refers to

A. Measuring competitor growth

B. Ad budget cuts

C. Deciding frequency and timing of ad placements

D. Organizing tax documents

25 / 40

25. A person who writes advertising messages is the

A. Copywriter

B. Presenter

C. Animator

D. Layout artist

26 / 40

26. A brief typically includes

A. Political endorsements

B. Media monitoring forms

C. Product benefits, target audience, and objectives

D. Staff CVs

27 / 40

27. Micro-scheduling by geography means

A. Global airtime distribution

B. Weather-based delivery

C. Targeting specific regional markets

D. Timing ads by daily hours

28 / 40

28. The stage after planning in advertising is

A. Preparation

B. Distribution

C. Monitoring

D. Budgeting

29 / 40

29. Pulsing combines

A. Copywriting and scripting

B. Online and offline budgeting

C. Black-and-white and colour ads

D. Continuous and flighting scheduling

30 / 40

30. Continuous scheduling means

A. Buying newspapers in bulk

B. Changing ad copy daily

C. Running ads at regular intervals

D. Placing one ad per year

31 / 40

31. Brand image represents the product’s

A. Storage details

B. Target country

C. Perceived personality or reputation

D. Packaging size

32 / 40

32. Cost per thousand (CPT) measures

A. Brand age

B. Viewer anger

C. Printer ink usage

D. Cost efficiency of ad placement

33 / 40

33. CPT is calculated by

A. Popularity score

B. Ad cost × 1000 ÷ circulation

C. Audience feedback

D. Monthly rent

34 / 40

34. A creative artist mainly contributes by

A. Managing employee performance

B. Selling airtime

C. Drawing relevant illustrations

D. Creating financial models

35 / 40

35. Competitor analysis helps to

A. Pay taxes

B. Reduce employee turnover

C. Avoid legal risks

D. Choose ad strategy effectively

36 / 40

36. A creative artist mainly contributes by

A. Creating financial models

B. Drawing relevant illustrations

C. Selling airtime

D. Managing employee performance

37 / 40

37. Media planning ensures

A. Elimination of brand competition

B. Tax calculations

C. Delivery of message to right audience at the right time

D. Free internet usage

38 / 40

38. Market research focuses on

A. Office decor

B. Product packaging

C. Potential customer base and competition

D. TV rating systems

39 / 40

39. Subliminal advertising aims to

A. Replace traditional media

B. Promote multiple products at once

C. Create immediate recall

D. Influence the subconscious mind

40 / 40

40. The typographer selects and sets

A. Ad scripts

B. Marketing budgets

C. Survey questionnaires

D. Fonts and sizes for copy

Your score is

The average score is 95%

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